Communications Specialist

Reporting to the Marketing Manager, the Communication Specialist will create compelling copy and visual assets that broaden and deepen engagement with audiences online and offline.
You will work collaboratively, leading our asset capture strategy and management, including managing paid and volunteer videographers and photographers.
You will support the Marketing Manager in developing and sustaining a culture of storytelling throughout the organization and producing high-quality communications.
The ideal candidate is passionate about discovering and telling powerful narratives that maximize engagement and spreading the message of East Bay SPCA’s innovative and impactful work.
You want to know the impact of your work, setting benchmarks based on best practices and maintaining an effective metrics-based view across channels.
*Specific Position Requirements* * Serve as multimedia storyteller and interviewer, developing compelling stories/posts/narratives appropriate for the platform and audience.
* Manage and grow social media/community accounts in a way that inspires and engages our community and supports the mission and positioning of East Bay SPCA as a leader.
Build and maintain a social media content calendar, track engagement (including promoted posts), respond to daily inquiries, monitor and report analytics, and create appropriate content and audience strategies that achieve marketing objectives and leverage current trends.
* Recruit (in partnership with the Volunteer Team) and manage paid and volunteer photographers/videographers to execute high-fidelity brand assets for campaigns, publications, and events.
* Lead the planning, creation and ROI tracking of monthly e-newsletter, collaborating with key internal stakeholders.
Partners with Marketing & Outreach Coordinator to build e-newsletter audience.
* Contribute stories and copywriting to additional external communications, including, but not limited to, media outreach, direct marketing fundraising, print newsletters, annual report.
* Maintain and update website content as needed for Marketing team, and requested by other departments, including graphics, navigation, and proofreading.
* Leverage Asana project management tool to track assigned tasks/projects, gather input, and to track assignments made to paid and volunteer photographers/videographers.
* Stay abreast of social media trends, content, storytelling, asset style trends, and trends within the animal welfare space.
Bring updated best practices and recommendations to the team regularly.
Assist with adding stories to the story tracker.
* Attend and assist with media appearances and on-site coverage as needed.
Support and attend marketing, development, and other community events as required.
* Ensure the organization’s mission and brand are consistent and present.
* Other duties as assigned.
*Minimum Qualifications* * At least three years of storytelling and copywriting experience, with attention to detail for ensuring consistent, high-quality, on-brand, compelling content across various mediums that speak to a diverse audience.
Familiarity with AP style.
* Expertise in multiple business/nonprofit settings with social media platforms and email marketing platforms such as MailChimp and associated analytics, as well as customer management/engagement across various community/social platforms (e.
g.
, Meta, TikTok, and NextDoor).
Experience developing a strategy, execution, and budget management of promoted posts.
* Demonstrated experience creating innovative, engaging social media content, resulting in retention and growth in following.
* Experience in video and photo capture and editing, including the creation and editing of videos for a range of social platforms.
* Strong experience and ability with photo editing such as Adobe Photoshop, Adobe Lightroom, Canva.
* Professional experience in marketing or communications, including project management.
Experience using Asana is a plus.
* Demonstrated track record of monitoring and analyzing metrics to measure the effectiveness of communications and content, developing reports showing engagement and ROI.
* Website editing expertise on platforms (e.
g.
, WordPress) and social media scheduling platforms (e.
g.
, Later).
* High proficiency using Microsoft Office applications (Outlook, Word, Excel, PowerPoint) required.
* Must be able to work directly with dogs and cats.
*Working Conditions* * Work is performed in an animal shelter with exposure to seasonal outdoor conditions.
* Must be comfortable working in close proximity to cats and dogs in a shelter environment.
Animal waste contact, smells, and visual exposure are prevalent.
* Noise exposure varies and often includes uncontrolled barking and other animal vocalizations.
* Ability to work well independently and collaboratively with a high degree of professionalism.
* Ability to effectively prioritize, multi-task, and meet deadlines in a fast-paced environment.
* Strong work ethic with initiative to creatively solve problems, improve efficiencies, and exceed expectations.
* Work experience with the nonprofit sector is preferred.
Familiarity with animal welfare is a plus.
* Must have transportation and availability to work some nights, early mornings, weekends, and holidays as needed.
* Occasional lifting up to 50 lbs.
with reasonable accommodation.
Job Type: Full-time Pay: $61,500.
00 - $71,500.
00 per year Ability to Relocate: * Oakland, CA 94621: Relocate before starting work (Required) Work Location: In person