Sr Web Analyst

Job Description At Tailored Brands, we help people love the way they look and feel for their most important moments.
Our Technology team loves the way they feel and thrive at work, with: Flexible work opportunities, including remote and hybrid options Small, empowered teams that have fun delivering real value for our customers A culture that values a 50-year legacy while eagerly embracing the future Want to be part of this? We currently have an exciting opportunity for Sr Web Analyst to join our Tailored Technology team.
This individual is responsible for developing the site /mobile APP tagging and web analytics work for the marketing campaigns.
This position requires a deep understanding of Google Tag Manager and Google Analytics/GA4 and Hands on experience with Java Script.
What you’ll do Define and develop comprehensive website tagging & tracking data capture strategies using URL query params, as per the marketing team objectives and measurement goals.
Administer the Google Tag Manager and Google Analytics 4 Setup and manage GTM containers logically with descriptive names and folders for tags, triggers, and variables.
Design and implement tracking setups in Google Tag Manager to capture relevant data points and events on websites and digital platforms.
Configure GTM tags, triggers, and variables to ensure accurate data collection in alignment with business objectives and KPIs.
Setup and manage Profiles, audience, Events, Conversions, custom attributes / parameters in google analytics /GA4.
Collaborate with developers and stakeholders to troubleshoot tracking issues and ensure seamless data flow between GTM and GA4.
Work with product managers to prioritize features for ongoing sprints and manage a list of analytics requirements.
Convert business requirements into a tagging plan that outlines the events, conversions, and interactions to track.
Use web analytics platforms and reporting tools to build reports / dashboards.
Test all tags, triggers, and variables thoroughly before deploying them to your live website.
Keep up with GTM updates, new features, and best practices through official Google documentation, blogs, and community forums.
Set up error tracking to monitor and alert you about issues with tag firing or data collection.
Implement proper access controls and permissions within GTM to restrict access based on roles and responsibilities.
Regularly review and audit your GTM container to remove unused or obsolete tags and maintain data security.
What you’ll bring 8+ year experience working site analytics and tagging tools like Google Analytics/GA4 & Google Tag Manager and similar other tools in the industry.
Bachelor’s degree in computer science preferred.
Hands-on experience in implementing clicks tags, conversion tags / pixels & campaign tracking URLs, URL query parameter, UTM parameter tracking methods, and troubleshooting site analytics reporting issues.
Strong proficiency in JavaScript.
Knowledge of CRM, Web Analytics, Tag Management (server-side vs client side), Google SearchAds360 type Marketing Automation tools; & any data visualization tools.
Collaborate with developers and stakeholders to troubleshoot tracking issues and ensure seamless data flow between GTM and GA4.
Strong critical thinking skills and a proactive approach to identifying opportunities for optimization and improvement.
Excellent communication skills and the ability to convey complex technical concepts to non-technical stakeholders.
If you see yourself in this role, but fall short in any areas above, apply anyway! We love to invest in our team members! The Best Kept Secret in Retail Tailored Brands is North America’s leading specialty retailer of menswear, famous for world-class customer service and unique offerings like tailoring and custom suits.
We are best known by our brands, including Men’s Wearhouse, Jos.
A.
Bank, K&G Fashion Superstore, and Moores Clothing for Men in Canada.
We are emerging from the pandemic with incredible momentum.
We own a unique and special market segment experiencing record-level demand.
This has inspired our 3-year journey to become Legendary; an exciting strategy that leans heavily upon a strong technology foundation.
With over 1,000 stores across the US and Canada, 15,000 employees, and over 35 million customers, we’re the perfect size! Large enough to demand leading-edge enterprise-worthy technology, but small enough to move quickly and empower our teams with significant scope & autonomy.
Apply now to power your career journey to Legendary! Benefits This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts.
For more detailed information go to mytbtotalrewards.
com.
Work-Life Balance We understand the demands of work, school, family, and personal responsibilities.
Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs.
We offer programs such as: Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend Holiday Early Departure | close out early the business day before a company observed holiday The starting salary for this position is $116,000 – $123,700 and may increase to $154,600 depending on merit, length of service with the Company, and other factors.
We take into consideration an individual’s skills, background, and experience in determining final salary.
Other compensation may include a 10% Annual Incentive Plan (AIP) bonus paid out according to policy.
Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.
Work Environment, Physical & Mental Demands Ability to sit and work at a computer keyboard for extended periods of time Ability to stoop, kneel, bend at the waist, and reach daily Able to lift and move up to 25 pounds occasionally Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment Hours regularly 40 hours per week, as work dictates, from a remote location, preferably near our Dublin, CA home office.
Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.
Work Locations: 02098 Corporate Remote 5601 Arnold Rd.
, Suite 200 Dublin 94568 Job: Information Technology (IT) Organization: Tailored Shared Services Shift: Day Job