*About Togos:* Togos is a rapidly growing quick service restaurant chain specializing both in restaurant and catering services, offering delicious and customizable sandwiches, salads, and wraps.
Our commitment to quality ingredients and exceptional customer service sets us apart in the market.
We're passionate about providing delicious food for events, gatherings, and corporate functions.
This role will support the franchisee with 4 units in San Jose & Fremont, CA.
*Position Overview:* We are seeking a dynamic and experienced Small Business Marketing Manager to join our team.
The ideal candidate will have experience in restaurant business ideally sandwich restaurants such as Togos and will be responsible for developing and implementing marketing strategies to increase catering sales, drive customer engagement through various channels, and elevate our social media presence, including platforms like TikTok.
*Key Responsibilities:*
*Catering Sales Growth:*
* Develop and execute marketing strategies to drive catering sales growth.
* Identify target markets and segments for catering services.
* Create promotional campaigns and incentives to attract new catering clients.
* Analyze sales data and market trends to identify opportunities for growth
*Customer Engagement:*
* Develop and execute email marketing campaigns to engage existing customers and attract new ones.
* Plan and execute in-person engagement events, such as tastings, pop-up events, and community outreach activities.
* Utilize customer feedback to improve service offerings and customer experience.
*Social Media Management:*
* Develop and implement a social media strategy to increase brand awareness and engagement on platforms like TikTok.
* Create compelling and shareable content that resonates with our target audience.
* Monitor social media channels, respond to customer inquiries and feedback, and manage online reputation.
* Collaborate with the team to produce high-quality visual and video content.
*Marketing Analytics:*
* Track and analyze key performance metrics related to marketing initiatives, including ROI, engagement, and conversion rates.
* Use data-driven insights to optimize marketing campaigns and strategies.
* Prepare regular reports for senior management outlining the effectiveness of marketing efforts.
*Qualifications:*
* Bachelor's degree in Marketing, Business Administration, or related field.
* Proven experience in marketing, preferably in the food service industry or related field.
* Strong understanding of catering sales and marketing strategies.
* Experience with email marketing platforms, CRM systems, and social media management tools.
* Excellent communication skills, both written and verbal.
* Creative thinker with a passion for developing innovative marketing campaigns.
* Strong analytical skills and ability to interpret data to drive decision-making.
* Ability to work independently and collaboratively in a fast-paced environment.
*Benefits:*
* Competitive salary and benefits package.
* Opportunity for growth and advancement within the company.
* A dynamic and collaborative work environment.
* Subsidized delicious sandwiches and other menu items!
*How to Apply:* Please submit your resume and a cover letter outlining your relevant experience and why you would be a great fit for the role of Sales & Marketing Manager at Togos.
Job Types: Full-time, Part-time
Pay: $42,182.
32 - $50,800.
21 per year
Ability to Relocate:
* Fremont, CA 94536: Relocate before starting work (Required)
Work Location: Hybrid remote in Fremont, CA 94536
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