Site Personalization & Optimization Manager

About the Role We are seeking a self-motivated Site Personalization and Optimization Manager to lead Ariat’s site optimization efforts, including our A/B testing program.
This position is responsible for ensuring a premium customer shopping experience by executing online strategies, leveraging website analytics, industry trends and competitive research.
This role will report to the Sr.
Director of Site Strategy & Optimization and work with the Site Merchandising, Operations, UX/UI teams and other cross-functional partners to achieve the common goal of maximizing conversion and providing a great customer experience.
Strong management, communication skills, organization and resourcefulness are critical in this fast-paced department.
You’ll Make a Difference By Managing our eCommerce A/B testing program and agency, surfacing and prioritizing new opportunities, collaborating with internal stakeholders, and reporting out on results.
Building a long-term strategy to expand and grow our testing program and platform and drive progress toward the vision.
Leading the optimization strategy and execution of product recommenders (e.
g.
cross sells and up sells) to grow AOV and UPT, partnering closely with our Analytics, Site Merchandising and UX/UI teams.
Developing and evaluating initiatives to optimize the e-commerce website, with a particular emphasis on personalization; providing analysis that informs product roadmap related to site experience.
Collaborating with engineering, marketing, product, and creative teams to deliver projects that promote optimal customer journeys and experiences.
Providing insight into how customers shop on the website by leveraging data from our e-commerce and analytics platforms and partners, as well as from customer research.
Analyzing KPIs and various reports to take a data-driven approach to identifying and recommending new and streamlined improvements to the website.
About You Minimum 3 years of experience in conversion rate optimization and experimentation with consumer facing ecommerce.
Minimum 3 years’ experience using advanced search and merchandising platforms and personalization platforms; AI and Bloomreach platform expertise highly desired.
Experience in using Google Analytics and CRO platforms such as Optimizely.
Strong communication, interpersonal, analytical, and problem-solving skills.
Demonstrated ability to work as part of a cross-functional team and take initiative in a fast-paced environment.
Highly organized and able to effectively balance creative and operational needs and deliver on deadline.
Experience building effective reporting dashboards and processes.
Experience working with technical project managers and developers.
About Ariat Ariat is an innovative, outdoor global brand with roots in equestrian performance.
We develop high-quality footwear and apparel for riders, ranchers, workers, and outdoorsmen who care about performance, quality, comfort, and style.
The salary range for this position is $125,000 - $135,000 per year.
The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations.
Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting.
This range may be modified in the future.
Ariat’s holistic benefits package for full-time team members includes (but is not limited to): Medical, dental, vision, and life insurance options Expanded wellness and mental health benefits Paid time off (PTO), paid holidays, and paid volunteer days 401(k) with company match Bonus incentive plans Team member discount on Ariat merchandise Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements.
Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.
Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies.
In the absence of a signed Agreement, Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement fee.
In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement, Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.
Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Ariat.
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