Lead Keynote Content and Corporate Narratives

Your work days are brighter here.
At Workday, it all began with a conversation over breakfast.
When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market.
And when we began to rise, one thing that really set us apart was our culture.
A culture which was driven by our value of putting our people first.
And ever since, the happiness, development, and contribution of every Workmate is central to who we are.
Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business.
That’s why we look after our people, communities and the planet while still being profitable.
Feel encouraged to shine, however that manifests: you don’t need to hide who you are.
You can feel the energy and the passion, it's what makes us unique.
Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team Workday is seeking an experienced storyteller to be part of our Keynote Content and Corporate Narratives team.
The role will be instrumental in helping to infuse Workday’s refreshed corporate narrative into how we communicate and position Workday with internal and external audiences in addition to bringing Workday’s unique brand, messaging, and voice to life on our biggest keynote stages.
This person will work with the Senior Director of Corporate Narratives to help build the right strategy that educates and informs the organization about Workday’s refreshed corporate narrative.
They will partner closely with different teams across Workday, such as Sales, Customer Experience, and People and Purpose, to help ensure that our corporate narrative is woven into their communications as appropriate, whether it be with customers, prospective customers, partners, or employees.
Workday’s mainstage keynotes for events like Workday Rising and Sales Kickoff represent another major integration point for the company’s refreshed corporate narrative.
This person will take the lead on select events throughout the year and work in close partnership with senior executives, event program owners, and subject matter experts to develop end-to-end keynote programs that align to our corporate narrative and help differentiate Workday in the market.
They will also partner closely with keynote production and creative teams to deliver the most engaging experiential components for each keynote, while always reflecting core values such as fun and innovation.
The ideal candidate will bring a sense of fun, creativity and strategic thinking to every project.
They will also possess exceptional storytelling and writing skills, a deep understanding of brand messaging, and the ability to craft impactful content that resonates with diverse stakeholders.
The Senior Manager of Keynote Content and Corporate Narratives will report into the Senior Director of Corporate Narratives.
Ready to learn more? About the Role Corporate Narrative Development Work with the team to build the right strategy to effectively socialize the narrative throughout Workday.
Partner closely with executives and their teams across Workday to ensure their communications with various audiences align to the narrative.
Develop a strategic approach to storytelling, tailoring the narrative to different audiences, events, and platforms, as appropriate.
Collaborate with the team and senior leadership to continually refine the company’s narrative, ensuring it aligns with the organization’s values, brand, and goals.
Keynote Content Creation Develop the keynote content strategy for each event you support, with the objective that it aligns closely to our corporate narrative while being engaging and compelling for our target audience.
Work hands-on with subject-matter-experts and speakers to develop compelling content outlines and scripts, and provide presentation coaching to speakers as needed.
Partner with keynote production and creative teams to conceive experiential and fun elements of keynote programs and ensure flawless execution of the run-of-show.
Develop project timelines and manage cross-functional teams to deliver on time.
Partner tightly with the other teams within Corporate Communications, Product Marketing and other parts of the organization to ensure tight alignment of messages and narratives.
About You Basic Qualifications At least 10 years working in corporate communications, brand, and/or and marketing.
Proven experience in crafting impactful corporate narratives, creating keynote content, or similar roles within a corporate environment.
Proven success leading the end-to-end development of keynote strategy and creation, including scripting.
(Design skills are not required.
You’ll partner with designers to visualize your stories.
) Other Qualifications Exceptional written and verbal communication skills, with the ability to distill complex information into clear, compelling, and engaging content.
Strong strategic thinking and analytical skills, with the ability to translate business objectives into effective storytelling strategies.
Established track record collaborating and building relationships with senior leaders as a trusted advisor.
Client service mindset and consultative approach are musts.
High degree of flexibility, with the ability to manage multiple priorities simultaneously.
Project management experience is a plus.
Innovative mindset.
Always looking for unique and memorable ways to bring a brand’s differentiation and messaging to life.
Technology industry expertise, with specific knowledge and experience in the software market, is favorable but not required.
Workday Pay Transparency Statement The annualized base salary ranges for the primary location and any additional locations are listed below.
Workday pay ranges vary based on work location.
As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.
Recruiters can share more detail during the hiring process.
Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things.
For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.
CA.
Pleasanton Primary Location Base Pay Range: $160,600 USD - $241,000 USD Additional US Location(s) Base Pay Range: $131,200 USD - $241,000 USD Our Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote.
Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.
We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).
This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.
Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!