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Media Manager - Planning, Retail Media Network

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Posted : Friday, August 23, 2024 04:21 AM

About the company Albertsons Companies is at the forefront of the revolution in retail.
With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.
Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia.
Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market.
We support our stores with 22 distribution centers and 19 manufacturing plants.
Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time.
A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.
Bring your flavor Building the future of food and well-being starts with you.
Join our team and bring your best self to the table.
Main responsibilities Work cross-functionally across Albertsons Media Collective and Albertsons Companies to define enterprise level customer strategies and alignment that will drive ad revenue growth.
Develop and implement revenue generation and growth strategies for Albertsons Media Collective by building CPG focused media solutions for scalability.
Create the operating model for strategic partnership interaction with ad platforms (ex.
Google, Pinterest, Meta etc), including key results to measure success.
Identify, develop, and maintain strategic media & community partnerships on an ongoing basis while bringing proven relationships with senior salespeople at major media companies.
Ability to interpret and analyze data to inform & develop media packages & go-to-market strategies.
Partner with pricing and yield team on creative approaches to defining deal terms including pricing models and value based on client objectives.
Adopts a holistic perspective that considers data, analytics, customer insights, content, merchandising and different parts of the business when making plans and implementing strategies.
Define requirements in partnership with audience insights team needed to build behavioral and seasonally relevant marketing solutions The salary range is $$95,400 to $123,900 annually.
Starting salary will vary based on criteria such as location, experience, and qualifications.
There may be flexibility for exceptional candidates.
Benefits may include medical, dental, vision, disability and life insurance, sick pay (accrued based on hours worked), PTO/Vacation Pay (accrued based on hours worked) or Flexible Time Off, paid holidays (8-9 days annually), bereavement pay, and retirement benefits (such as 401(k) eligibility).
What we are searching for Typically takes strategic instruction while working independently and managing projects May provide informal work direction to associates and collaborate across departments Provides thought leadership to management and business leaders.
Develops communications/presentations for recommendations to leadership.
Solves complex problems or issues and takes a broad perspective to identify solutions and best practices Exercises judgment in selecting methods, evaluating, adapting of complex techniques and evaluation criteria for obtaining results Understands and works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors.
Determines methods and procedures on new assignments.
We believe the successful candidate has these qualifications and experience: Bachelor's degree (preferred in Business or Marketing) or equivalent experience 7+ years of experience in digital media planning and execution in ad technology including Ad Serving, Media Platforms, LiveRamp and/or relevant digital media tools.
End to end planning mindset – how do we do the optimal media approach at scale & deliver results Innovative thinker & problem solver Requires an individual that works well in a team-based, fast-paced, detail-oriented environment.
Strong troubleshooting skill and oversight of the implementation and integration of new emerging tools and/or technologies that will enable Albertsons Media Collective to work effectively and efficiently Media knowledge: detailed understanding of assessing target audiences, media planning and buying techniques, evaluation of media performance and digital ecosystem acumen (ex.
Understanding of ad tech) What is it like at Albertsons? Our 290,000 associates have a passion for great service and building lasting relationships with our customers.
Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.
#LI-AL1

• Phone : NA

• Location : Pleasanton, CA

• Post ID: 9025971327


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